bba 308 applied quantitative analysis


The main focus of this course is on Business applications of statistics.  Statistical techniques that will be covered include: estimation, hypothesis testing, and regression analysis. In addition, students will gain experience using Microsoft Excel


  1. Understand the basics of data collection and random sampling.
  2. Perform simple and multiple regressions.
  3. Compute basic descriptive statistics.
  4. Construct confidence intervals and apply to a real-world business scenario.
  5. Apply various forecasting techniques.
  6. Understand hypothesis testing.




Essentials of Business Statistics (5th Ed.)

Publisher: McGraw-Hill (2015)

Author(s): Peppers, D., Rogers, M., & Kotler, P.

ISBN: 978-0-07-802053-7

* Disclaimer: Textbooks listed are based on the last open revision of the course. Prior revisions and future revisions may use different textbooks. To verify textbook information, contact Academic Affairs